360 Campaign - Darigold Eggnog

We created a campaign for Dairgold Eggnog based on the consumer insight that people think rare things are powerful.
Eggnog is argurably one of the rarest beverages out there, but no company has claimed this position. In these creative executions we have positioned
eggnog as a powerful rare item that will please eggnog lovers and haters alike.

TV SPOT

Socials

We converted the T.V spot into a social media spot. Saving time and budget by creating two deliverabls out of one production.
We also included another social spot to postion Eggnog as rare item like fish in a river.

“Rare Finds” Mobile App

What if finding eggnog felt as special as drinking it?

We built a beta app that sends users on real-world quests to discover rare moments hiding in plain sight—four-leaf clovers, double rainbows, heart-shaped rocks, and more. Snap a photo, get it verified, earn points and unlock a special discount on Dairygold Eggnog.

PRINTS

AMBIENT

Stop Looking. Start Finding. The Dairgold Scavenger Hunt has begun— your world is the game board and the ultimate prize is hidden in plain sight.